Maxus is a division of SAIC (Shanghai Automobile and Industrial Corporation), the largest automotive manufacturer in China. A Fortune Global 500 company, SAIC sold almost 6 million vehicles in 2015 and has formed joint ventures with Volkswagen and General Motors. In 2009 SAIC acquired the commercial vehicles division of British Motor Corporation which included the LDV platform.
Shayvillestudio redesigned the Maxus website and developed the front-end interface that not only user friendly, attractive and portray their product, yet taking into consideration of screen sizes and resolutions of large variety of devices used by users. Our ‘front-end strategy’ includes the website content strategy that aligned the business strategy and users’ needs, developed brand personas as well as optimized the search engine guidelines.
Shayvillestudio role in the project;